It’s been a rough Black History Month, one of the worst in recent memory. On the very first day, Soul Train pioneer Don Cornelius took his own life. Whitney Houston passed away and the funeral almost got ugly when Bobby Brown showed up. Dick Anthony Williams, the actor who played Pretty Tony in The Mack, just died. Not to mention that the most popular player in the NBA right now is Asian… our people have been taking a lot of L’s.
My morale sank further when I saw this commercial for Chicken McBites, the latest poison being pushed by McDonald’s. Obviously this product is aimed at black folks (who else), so the ad features two well-known dancers named Bones & DJ Aaron basically going mano-a-mano for these greasy lil’ nuggets of processed chicken. Not only are they tussling, they’re pop-lockin’ and doing funky moves. So when you boil it down they’re basically *gasp* having a breakdance battle for fried chicken.
Did this commercial have to come out during our sacred month of February? Maybe my militant side is just overreacting. After all, this commercial isn’t an all out coon-fest like Tyler Perry’s Meet The Browns or Basketball Wives. Can’t be mad at these dudes for getting a check. At least there’s no cornbread or grape drink involved. Still, I felt a bit awkward watching two niggas contorting their bodies in unnatural poses for a box of yard bird… and grinning at that. McDonald’s ain’t known for chicken anyway, they need to stay in their damn lane.
Well, I’ll let you be the judge. If you haven’t seen it already, watch the commercial below and tell me if it’s really stereotypical… or if I’m just being Malcolm X-tra.